To promote Permanent TSB's new Explore Account, the account that gives away monthly rewards to customers, we wanted to reward members of the public, right to their desk. 

For maximum reach we decided to team up with Lovin' Dublin to create a native content partnership that would really excite people and get them entering. Over 70 offices took part and we trended on Twitter for the day. 

Showcasing an understanding of really relevant native content partnerships, this campaign was nominated in Best Native Partnership in the 2017 DMA Awards.