Project Objective: Create a brand identity that is marketable and desirable to an audience/potential consumers.

Research: The essential oil business is a growing market with mainly online stores and entrepreneurs, they are natural and hold many different uses. I felt I should keep a simple, clean, approachable feel.

Concept and Solution: Keep a simple and home-made feel to the packaging/logo so the consumers know they're getting a quality, reasonably priced product without all the fuss of crazy, non-related packaging. Keep marketing pieces bold and simple to get the point across with no distractions. 

Brand Message: It's essential.

Target Market: Those who look for a natural way to heal the body mentally, physically, and emotionally.  

Box mockup

Thank you!