MISTER DONUT Public Relations Campaign

MISTER DONUT
Public Relations Campaign


Project Overview
• For more than 20 years, Mister Donut owns a strong position in the market for being an innovation leader in doughnuts and also offering wide variety of delightful foodstuff like coffee, sandwiches, croissants and many more.

• Ever since, Mister Donut has always held on to their mission of giving delight to people. All the efforts of making their stores more inviting with splashes of bolder and brighter colors coupled with ready smiles from the staff and a sumptuous selection of donuts present ways on how Mister Donut is committed to live by their mission.

• To lease comedians like Michael V. and Ryzza Mae Dizon as brand ambassadors, Mister Donut imposes their brand as fun, loving, adorable, exciting and genuine. Hence, the said comedians and Mister Donut shares one quality­­       they make people smile.

• January of 2016, Mister Donut acknowledged their partners through honoring their best franchisees in line with their vision of expanding Mister Donut’s franchise network in the country. This “Service with a Smile” campaign also encourages all the franchisers and employees of Mister Donut to continue providing an excellent customer service.

• Mister Donut is changing the experience for the better as it connects well with the people through fostering the fun and genuine relationship with them because Mister Donut is out to make you smile one at a bite! Economic Class DResides in Metro ManilaFun-lovingFoodieBonds togetherSweet with each other 


Strategy
            Connect and build relationship with FUNmilies using interactive tactics such as events, corporate social responsibility and make a buzz through publicity.  


October: World’s Smile Day 
FunPamilya Day!
November: Mister Donut Halloween Special
Ngitian sa Katatakutan
December: Christmas Special
Isang Kanta Para sa Noche Buena s Special

January: New Year Countdown

March: Graduation Celebration

April: Summer Special
Donut Drown Seminar
Corporate Social Responsibility

TO MOTHER EARTH
We, in mister donut, know the importance of our mother earth and the impact of our actions to our nature. We are committed to save and conserve our mother earth with the materials the company will use and in any way possible.

TO OUR COUNTRY
We commit to pay taxes responsibly and to honor and submit to the government for the greater good of the nation.

TO THE COMMUNITY
We are devout to serve our purpose to the community by thriving to paint brighter smiles to the people in our community.

TO OUR FUNMILY
We are dedicated in providing quality and delicious products that will satisfy and make our FUNMILY smile even brighter.

Mister Donut Rides Smile Train

Smile train foundation is a non-profit organization, founded in 1999. Since then, smile train has grown into world’s leading cleft charity, helping over 1,000,000 desperately poor children around the globe. Smile train Philippines in cooperation with Philippine band of mercy offers free operation for children with cleft lip/palate.

Helping smile train with this endeavor, Mister Donut plans to:
Donate ‘mister donut stall’, to be located at the canteen area where free donut supplies Philippine band of mercy for the patients and employees’ enjoyment. After all mister donut and smile train believe in the same thing and it is the ‘power of smile’.
MISTER DONUT Public Relations Campaign
Published:

MISTER DONUT Public Relations Campaign

Published: