INA KOELLN corporate identity branding

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INA KOELLN

Corporate Identity

Moby Digg was asked develop a new corporate identity for Ina Koelln, including a new logo design. Ina Koelln is a bag and accessory label with a focus on sustainable materials, simple design and a handcrafted production under fair conditions. These issues are the basis of the branding. A straight and clean logo underlines the typical shapes of her products. The „K“ symbolizes a scissor which is used as a link to the craft. The logo was designed in coop with Max Schachtner. Close-up shots of the products create a focus on the high-quality material. The visual identity is based on a clean and simple system, which works on different formats and materials like labels or hangtags. This straight and clean branding represents the brand Ina Koelln and its vision.