''The Superlearner Peru Project is a community-oriented project that aims to empower kids to achieve their dreams through formal and non-formal education. By doing so we compliment the current educational system by offering after school tutoring, language lessons, brain training, physical and other creative activities. Ultimately building self-confidence and self-worth, while stimulating their own potential.''

The project is being held in Pamplona Alta, Peru.

While I was volunteering in Lima, Peru for the Superlearner project, I took the responsibility to create the corporate identity of this non-profit organisation.

The concept was to design a logo that represents the kids of Pamplona, that despite their living conditions, they are always full of joy and happiness, thirsty to learn from the volunteers and willing to teach us important life lessons.

The original name of the project is ''Superlearner Peru'', but as I noticed the word ''PERU'' is hidden somewhere inside this very name (super-peru), so instead of having that long name, I decided to make a small change. So, for the logo the name is ''Superulearner'' and with the use of colors I seperate the words in order to make it more legible.

I used the basic colors that all kids love, green, yellow, red and blue. The word ''PERU'' that is hidden in the name is indicated with the country's national color, red.

The idea was to combine the basic goals of the project:

education, stimulation of own potentials and creative enrichment.

For those three goals I united three symbolizations:

the pencil that indicates the process of learning

the tree that symbolizes the growth of the children and the fullfillness of their dreams and the little hands that suggests the creative activities that the kids are being entertained with.

Real case I designed during my volunteering work in Lima, Peru (February-March 2017).

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