Air A!ert is a campaigning platform to stir the citizens of India to take notice and then take action on the rising issue of air pollution
Identity Design x Microsite Design x Social Media Creatives
The logo aims to draw attention to air pollution quality by alerting without being alarming.
The logo is a typographic unit where the letter 'l' in 'alert' is replaced with an '!' mark to add a graphic and unique touch to the identity
Air A!ert has accounted for over 160 campaigns. Over 2 lakh eco-warriors joined the movement to #SaveAarey.
Freelance Project 2018
Brand Strategy & Content: Aparna Subramanyam
Web Development: Pankaj Sharma
Client: Jhatkaa.org
Visit Site: Air A!ert
