NPR’s Weekend Edition had been waiting patiently for a new brand mark for a while now. After nearly 30 years of the same logo, the flagship weekend show needed something that spoke more clearly to its blend of smarts and energy. With custom-made hand lettering — meant to resemble a pair of untied Chuck Taylors — our new brand mark is dynamic but relaxed, just like the listening mood of a Saturday or Sunday morning. Now, our weekend companion fits us better than ever. 

My role / Concept, art direction, branding, and design
Lettering / Juana Merlo
Client/ NPR, I worked on this project while working at NPR as Senior Art Director