SPCA regularly shares adoption announcements on social media. To find the best owners, these need to reach as many people as possible. Instead, they quickly get swiped away, making way for selfies, funny videos and other fun stuff that people would rather share.

If you can't beat them, join them. We turned our announcements into fun GIF memes – each featured a real adoptable animal, and was created based on the animal's personality. Even if people couldn’t adopt the animals, they could share the cause – just by using the memes in their social conversations.

CANNES: 1 Shortlist // SPIKES: 1 Shortlist // CCA: 2 Gold, 1 Silver