Midtown Academy | Visual Identity



  • Midtown Academy is Baltimore's oldest charter school 
    that aim to instill a sense of self and responsibility to a larger community.




  • During research, we realized that most of the students are coming from two neighborhoods: Reservoir Hill and Bolton Hill of Baltimore, which allowed students, teachers and parents became a big family. So we decided to focus on the diverse communities of The Midtown Academy and used color to signify the idea of the two communities join together. ​​​​​​​
  • VISUAL IDENTITY


  • ENVIRONMENTAL BRANDING




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