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Midtown Academy | Visual Identity

Branding, Graphic Design, Creative Direction

- PROJECT FEATURED ON:
- MICA Portfolios — 8/8/2017

Midtown Academy

This is a Re-Branding project for The Midtown Academy, which is a famous Charter School located in the heart of Baltimore, MD. To learn about this school, we visited the school and talked with students to understand their experience and thought. During research, we realized that most of the students are coming from two neighborhoods: Reservoir Hill and Bolton Hill of Baltimore, which allowed students, teachers and parents became a big family. So we decided to focus on the diverse communities of The Midtown Academy and used color to signify the idea of the two communities join together.
VISUAL IDENTITY
ENVIRONMENTAL BRANDING