- Behind the scenes -
NED, Persian attire
Fashion is a way of self-expression, an opportunity to be creative, make a good impression, boost your confidence, and purposefully present yourself. Being so new in my country, this wonderful profession is now extremely popular. Large youth population thirsty to be stylish and special together with special constraints of clothing in Iran can make this country a great potential target for fashion designers with new original ideas. And that is what we have here:
Owned by an Iranian lady, NED Studio is a brand of fashion design for cloths and accessories. They referred to me for its branding project in 2015. The basic idea came from needle and thread abstracted to fine lines. Stationeries, shopping bags, wrapping papers, and products’ tags are all in dark copper and white showing elegance and purity in
a modern combination.
