The brief was to create two DPS's where we were meant to demonstrate our level of crafting in Adobe Photoshop to advertise the brand. The brands we were given are luxury items and must show this level of craft with in the ad.
Client: RIMOWA luggage
Product: Salsa Air
The product I chose to advertise is from Rimowa and is their Salsa Air, which is their lightest luggage ever made, using the polycarbonate material. I dramatized this lightness by making the bags balloons and played on the words of 'bringing heavy baggage' as an emotional and physical load.
