Book Design for ça va de soi

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Art Direction, Editing & Graphic Design for ça va de soi

The Canadian-based fine knitwear brand ça va de soi mandated threefold for the art direction and realization of its 2017 print advertising campaign. Having produced and delivered annual or bi-annual promotional books for numerous years, the company now wanted to address its clientele more frequently.

Inspired by the natural beauty and sensibility of award-winning actress Sarah Gadon, we created a true ça va de soi story around their forthcoming collections to be gently uncovered by their audience through a finely crafted book and three additional book covers, delivered on seasonal occasions throughout the year.

/ Project Credits

Campaign Photography
Shane Laverdière

Stylism
Fritz Picault

Hair
Matthew Collins

Actress
Sarah Gadon

Art Direction
& Graphic Design
threefold Agency

Editing
Celine Tremblay
& threefold Agency

Still Photography
threefold Agency

Architecture Photography
David Olivier

Traduction
Monique James