Shimon Farber's profile

Artificial sweetener package redesign

Artificial sweetener package redesign
I reduced the package size because I discovered it was too big and there was a lot of free space inside.
I didn't use their logo as I felt it was redundant, on the original package the name of the product is written twice on the front and the back. The previous design was messy and unreliable (the use of handwriting font). It didn't feel like something I would like to add to my coffee. To convey sweetness, I added a subtle sugar texture.
This project was done in my second year at Bezalel academy of arts and design, Packaging course. 
Artificial sweetener package redesign
Published:

Artificial sweetener package redesign

Published: