This is a design for an app that will assist newly converted Vegetarians to the lifestyle. It focuses on the importance of a nutritious and well balanced diet, to ensure a healthy transition. The theme is inspired by the woodsy feel of an outdoor survival guide. The logo is representative of not only an arrow, but also a compass, providing guidance and direction.

This is the main "feed" where users can post, and view recipes.

The app has multiple platforms for communicating other users, for support and insights in their own journeys through Vegetarianism.

The builder helps users to visualize what makes a well balanced, and nutritious meal. It also provides suggestions after the user indicates which food group they are looking to add to their "plate". 

Badges are a motivational tool that reward users for tracking their meals and interacting with the app in different ways. 

Users that excel are added to the leader board, where other users have access to their profile, to use for inspiration. If the user elects to follow one of the leaders, they will be notified when they post to the feed, and when they start a discussion thread.