Jessica Rodriguez's profile

Center for Independent Living of South Florida Branding

Center for Independent Living of South Florida is a non profit organization in the city of Miami who help people with all type of disabilities develop new skills to live independently.
The organization was struggling with being overlooked or mistaken by their customers because they did not have a brand identity. The brand identity is designed to be rambunctious and to obtain people's attention to stand out from the crowd. The colors are reminiscing of the city of Miami and the shapes are modern.
The logo is a typography-based symbolic logo. The circle being formed by the different letters represent all disabilities uniting to create one strong movement.

Social Media
Social media content is designed to be interactive. To encourage followers to share their stories and to find inspiration and encouragement.
Center for Independent Living of South Florida Branding
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Center for Independent Living of South Florida Branding

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