diverCity is a new kind of matchmaking service for Londoners that appears to offer its clients a way to find a neighbourhood that matches their diverse beliefs, needs, wants and expectations. In reality, it exposes the mismatch between those beliefs and the homogeneous world of idealised architectural visualisations.
The project targets practising architects and architecture students, challenging them to take a more critical stance in their practice towards the generification of London’s cityscape.
diverCity comments critically on the way generic architectural visualisations, by oversimplifying the socio-political context of places, contributes to the propagation of a homogenised, conformist lifestyle and meaning of success that is not necessarily shared by those seeking a place to live
