Design
Creating a page that would increase conversion rate of the SaaS company, COMAsystem.
Creating a page that would increase conversion rate of the SaaS company, COMAsystem.
My role
User experience design
Interaction design
Interaction design
Conversion rate optimization
About
COMAsystem is a SaaS company (software as a service), that delivers an advanced software system, that helps Danish companies abide by the privacy regulation law in Denmark. In 2018 the changes to the law will affect a lot of Danish companies, since management of contracts and documents will be very strict. The software makes document and contract management a piece of cake.
COMAsystem is a SaaS company (software as a service), that delivers an advanced software system, that helps Danish companies abide by the privacy regulation law in Denmark. In 2018 the changes to the law will affect a lot of Danish companies, since management of contracts and documents will be very strict. The software makes document and contract management a piece of cake.
Challenge
Improve the conversion rate of leads generated. The software is quite intangible, and therefore makes it hard for visitors or potential leads, to actually have a reason to buy the software.
Concept idea
In order to improve the conversion rate, you'd have to give the potential clients a grasp of how the software can improve their business. The idea is to give them a free trial version for a month, so they would have time to realize the benefits of the software solution.
Solution
We created a dedicated page for visitors to sign-up for a free trial version.
You can see the page for a free trial version of the contract management software here.
