The Rhodes Scholarship is a highly-regarded programme offered by the Rhodes Trust, giving opportunities for exceptional young scholars to study at Oxford University.
For the 2017 Rhodes Scholarship campaign within the University of Newcastle, the aim was to depart from the intimidation of the scholarship’s prestige, and approach students at a level where they can envision themselves being involved in such an opportunity.
In the creative, I have utilised new elements from the Rhodes Trust rebrand, as well as using real UON students with a contemporary duotone treatment, giving the campaign a much more youthful and approachable quality.
