Title
The title of my publication is Sparkle Magazine. My title will position the publication horizontally, indicating that it will cover a wide range of topics. Sparkle Magazine will cover a variety of themes ranging from fashion to fitness. Short, sweet and to the point, Sparkle will open the eyes of its readers to new and upcoming trends in the world. “Find your fabulous” urges women to read Sparkle and see how they can be unique to themselves.
Publication Purpose
As a magazine dedicated to fashion and beauty, Sparkle serves to entertain and provide service to female readers of all ages. Not only will our magazine strive to be different, we will do all that is necessary to keep our readers entertained and happy. Sparkle strives to provide articles that the readers ask for. Our website and social media presence gives readers a chance to give us their feedback. Subscribers will have the opportunity to ask the editor questions and receive fully engaged interaction in return. Our broad-based editorial structure encourages women of all ages to be themselves. We will help explore, debate, and wonder what is right and wrong in the fashion world. Through our collective knowledge, we create new and sustainable options for our readers. Sparkle will have a digital front with sparklemagazine.com and an iPhone/Android app called Sparkle. The publication will connect with millions of women via print and social media.
Type of Content
Editorial: The content of Sparkle will range from fashion to fitness. The magazine is always first to give a review of new beauty, makeup, and fashion trends. We will set new trends, discover upcoming designers and fashion experts, and dictate standards. Our publication will inform women of trending beauty products, fashion advice and provide a chance to submit their own questions to be answered by the experts in our office.
Design: Our publication will maintain a design of calming blue tones that give the reader a sense of relaxation. A combination of thin and thick letters will give the reader an easy reading layout. An infinite use of white space will tie in with the blue tones to provide the reader with a tranquil feeling by not being too cluttered. Pictures will be used not only to inform but also to entertain the reader. A combination of large and small images will transfer the eye of the reader to the most important elements while also giving them the option of something else to look at.
Advertising: Sparkle will feature advertisements from clothing lines, makeup brands and hair products. Ads will match the philosophy of Sparkle Magazine. Our publication will include inserts and advertorials to add to our magazine’s content.
Voice
Sparkle will hold the tone and tenor of an upbeat, happy woman. Our well-defined voice will give the reader a sense of consistency and imagination. Our magazine philosophy is based on personality, style and news.
Editorial Formula
How many pages will the publication typically be?
75-125 pages
What is the advertising-to-editorial ratio?
How many continuing departments will the publication have and what will they be?
4: Color of the month, What makes you feel beautiful?, Monthly horoscope, Letter from the editor
How long will department stories be?
1-3 pages
How many feature length articles will the publication have and what type will they be?
At least 3 feature articles that entertain or inform readers
How long will your feature length articles be?
8-12 pages
Will the publication include fiction, poetry, photo essays, or any other special content?
No
Developing an editorial formula:
Number of total pages
120
Number of pages of advertising
72
Number of pages of editorial, including cover, masthead, and table of contents
48
Number, if any, of pages of continuing departments
4
Number of feature pages
48
Names of continuing departments, plus a description of what each department will cover, how many articles may be included and their length
Color of the month: Trending color in fashion and beauty; 2-4 pages
Letter from the editor: Style favorites, words of advice, pictures from recent attended events (2 pages max.)
What makes you feel beautiful?: Celebrities share beauty and confidence advice (4 pages max.)
How-to: Each publication will have a how-to page with an example or DIY of how to do a specific hair style, beauty routine or fashion styling
Audience
Sparkle is very different from its competitors because it targets a wider variety of ages. Our competitors target an audience from 21-40. Sparkle will target all ages of women in society. Our publication will be interactive with its readers and gives them a chance to have their questions answered. The magazine is geared to the needs, interests, and motivations of its audience. Sparkle will help women of all ages navigate the tricky terrain of being a female, encourage confidence and strive to urge a reader to be herself.
