eHarmony Homepage, late 2012
This update to the eHarmony homepage was driven by two key factors. Incorporate the site redesign and rebranding look and feel, and increase conversion on the home page. Coordination was required between the internal marketing business owners, the agency of record and our product design team to ensure consistency from the home page into the product experience.
The new page was tested against 2 others and proved to be a winner, netting more registrations than our previous best design.
This update to the eHarmony homepage was driven by two key factors. Incorporate the site redesign and rebranding look and feel, and increase conversion on the home page. Coordination was required between the internal marketing business owners, the agency of record and our product design team to ensure consistency from the home page into the product experience.
The new page was tested against 2 others and proved to be a winner, netting more registrations than our previous best design.
