CHOPSTICKS
Contemporary Restaurant
Contemporary Restaurant
Local project for a friend, Waand owner of . The project required therebranding and redesigning of logo and carry out promotional activities in the initial stages of logo design. The images below show some of the campaign work that had preceeded the rebranding of .
The restaurant now being the first in its category to provide East Asian Cuisine has been able to capture market share and develop a niche which not only provides fine dining but also focuses on excellent service at reasonable prices in this time of recession. The restaurant also focuses on catering services to various embassies located in the capital of Pakistan, Islamabad.
Critical success factor being immediate response and customer awareness was achieved successfully within 3 weeks of promotional campaigns which included sponsorships, print adverts, BTL, ATL and other forms.
The restaurant now being the first in its category to provide East Asian Cuisine has been able to capture market share and develop a niche which not only provides fine dining but also focuses on excellent service at reasonable prices in this time of recession. The restaurant also focuses on catering services to various embassies located in the capital of Pakistan, Islamabad.
Critical success factor being immediate response and customer awareness was achieved successfully within 3 weeks of promotional campaigns which included sponsorships, print adverts, BTL, ATL and other forms.