NHS - The most rewarding job
The National Health Service (NHS) in the United Kingdom has a powerful influence on people. It has a voice representative of the people for the people. As many other typical issues this time NHS wanted to increase the numbers of nurses across the union Jack by persuading the target market that becoming a nurse will be massively fulfilling.
Objective:
To persuade the target audience that becoming a nurse is massively fulfilling.
Issue:
Can someone decide to give up working in a company to become a nurse?
Insight:
Nursing is the most rewarding job in the world.
Strategy:
By parodying cover pages from famous and well respected magazines we explain the benefits of its usage with exaggeration and irony.
Organizing Idea:
Why choosing everyday routine and a boring job when you can do something bigger, better?
Show the little elements that couldn't hide people's boredom at boring job in comparison with everyday nurses' actions.
