I created a visual identity for a monthly subscription box bundle as a part of Julie Needham's Scentsy Direct Sale Business. The branding needed to be simple, approachable, fun and be able to compliment the existing feel of Scentsy's main brand.
To give the brand an approachable and hand-made feel, I used handlettering to create the main logo mark. I then contrasted this with crisp geometric shapes and a medium-weight font for the full logo. The color choices were to give the brand a fresh and energized feel, while still keeping them toned down for a touch of sophistication.
Ultimately this brand will exist as a secondary element in print materials and as packaging tape for the subscription box itself.