The Bar Keeper
Radio Commercials
The Bar keeper is a fledgeling brand in a highly saturated and competitive market. The store offers a unique experience when shopping for alcohol, it's low hanging Edison bulbs, industrial flooring, and air conditioned ambience are a modern benchmark for upper middle class gentrified trend stores. They provide attentive customer service as well as in-depth product knowledge on high-end liquors and regular tasting opportunities make a customer feel valued and comfortable.
In the liquor store market, stores generally advertise product specials and prices rather than their brand. This series of radio commercials aimed to create the impression of a unique experience through audio, like the experience one would get when shopping at the Bar Keeper. As well as highlighting the unique and exclusive products they sell.
These adverts emphasise the notion that the Bar Keeper guarantees an extensive product knowledge and selection that few other brands in the business focus on. All the adverts capture the essence of those who would shop at the Bar Keeper and expertise of both customer and the brand’s stakeholders.
The Russian (Bronze Loerie winner - 2017)
The Scotsman
The Frenchman
COPYWRITING & PRODUCTION BY:
Kelsey Neethling
Garth Welman
