The Electronic Turtle Concert is a fund raising effort to save the sea turtles. The film project was developed from a scratch design effort using vector files. Full Description is in the project journal at https://www.tumblr.com/blog/robertsmdmfa  

This particular film project is a combination of creating a motion graphic icon brand in combination with a 30 second branding film. This final production includes music from Deadmau5 and Stock heart sound effects from Sound Ideas. The intent of design is to create an upbeat concert fundraising event. The proceeds to go to the non profit organization to save the sea turtles.

Zimmerman, J. (2006). (Deadmau5). Faxing Berlin.

Sound Ideas. (2014) Heart Monitor. Series 2000 General Sound Effects Library.

Above is the motion graphic created with Adobe After Effects. The icon is created to show active concentration on the life beat of the turtle. This is done by the ECG wave. The turtles eyes are used to create a secondary action of design. The eye movement pulls focus to the wave and the overall brand which is to save the sea turtles.