Adidas Rugby - Next is Everything -

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Adidas "Next is everything"

Augusto NZ has developed and produced a new global adidas Rugby campaign, positioned as "Next Is Everything", featuring a handful of the world's most influential rugby players, including England's Maro Itoje & Anthony Watson, the All Blacks' Savea brothers, France's Baptiste Serin and NZ Women's Sevens star, Tyla Nathan Wong. This campaign has been launched with a first 60 second social film, and

I had the honor of being in charge of the 2D development, including the character design, storyboards and 2D animation.

Social Media campaign

The campaign continues with a series of 20+ videos and imagery promoting key players and new boot range.

Character design

I finally had to work on 16 different rugby players. My main focus was to make them look like super heroes with different powers, speed, strength, agility, depending on players' position on the field.

Courtney Lawes

Ardie Davea

Sonny Bill Williams

Sam Warburton

Storyboard

In a serie of 16 videos during 15 seconds each, we see players running super fast, carrying a dozen players in the same time, or kicking the ball up to a satellite broadcast... At this stage, I especially had to work on the points of view and the perspectives, I used a lot of low angle shots to focus on the shoes that were supposed to give them their power.

Animation

All the 2D animation part has been made with TVPaint animation, from the animatic to the clean up animation

Credits:

Adidas Rugby, Global Communications Manager: Adam Daysh
Creative Director: Rich Robson
Creative Director: Matt Sellars
Director: Michelle Walshe
Senior Account Manager: Lauren Oxnam
Head of Strategy: Jono Allen
Producer: Brad Harvey, Amy Molloy
DOP: Adam Docker (UK, France), Dave Cameron, Bevan Crothers (NZ)
2nd Unit Director: James Anderson
Editor: Mariano Segedin
Lead Motion Designer: Shaun Madgwick
Motion Designer: David Frearson
Lead Designer: James Davison
Designer: Lena Panaita
Illustrator Animator: Mathieu Smorto
Sound Design: Liquid Studios
Colour Grade: Andrew Brown, Toybox
Composer: Patrick Hawkins, Stu Maxwell
Stills Photographer: Graeme Murray, Roger Keller (Europe)

- See all animations on Instagram or Dribbble -