EIZO
Mercy and I worked on this project together, we came up with an creative solution to the brief. To celebrate the festival of colour we named the exhibition 'Across The Spectrum'. The concept was to show every aspect of colour, which displays the use of the colour wheel. Our visuals reveals thats two colours merged, creates a whole new colour. 'Across the spectrum' sounds catchy, fun and emphasises on the wide range of expertise that will be featured at the event. Using the colour wheel as well as gradients between two colours it allowed us to create multiple outcomes for the posters and invitations. This tied in with the fact that blending creates a whole new range of colours, again signifying the brand title across the spectrum.
VIDEO ADVERTISEMENT - This ad shows different aspects of colour. Through food, space, movement and more its shows the range of which the festival will cover
EXTERIOR BANNERS - Creating bold gradients with uplifting quotes lets people to feel excited walking through the entrance
POSTERS - The posters were inspired by the colour wheel. Converting two primary colours making a secondary colour, ties in with the definition of spectrum.
INVITE FRONT
INVITES - The invitations will come in a range of colours, featuring the colour wheel as its icon. Since the festival will cover a whole range of talks and immersive features we wanted the promotion to be generic in its own right
BILLBOARD
BUS SIDE POSTER
PAGE ADVERTISEMENT - Since this festival is directed to an older audience we wanted it to come across as intellectual but also letting people in a little knowledge about colour. Having contrasting pages allows viewers to have a sense of "theres more to colour than we think"
EXTERIOR SIGNAGE - Since the festival will be based as Kensington (Olympia) we thought having a signage at the tube station will be a quick easy way to make sure those who attend will have the right access to the place
