The power of the story – the narrative arc – that will move hearts and minds.
Arc Public is a communications agency that helps government better connect with communities, making them more effective, and ultimately making Australia a fairer place.
Arc Public is the government-centric arm of Essential Media, a full service communications consultancy with offices across Australia and New Zealand.
The inspiration for the naming and visual identity strategy was inspired by the underlying belief that the power of stories – the narrative arc – can connect people, and move hearts and minds. Other properties of the arc — strength and support, flexibility and concision — are also hallmarks of the brand.
