Summer 2017 Ai Scholarship Competition

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“Show Off Your Key Ingredient"

In this assignment we were asked to create a campaign featuring a single product or a line of products by LUSH cosmetics. I created “Show Off Your Key Ingredient” Campaign for LUSH cosmetics to highlight their natural ingredients—specifically their key ingredient—in their moisturizers line. I wanted the 24 year old, organic-loving, male and female environmentalists out there to know that there is a LUSH product where a little sympathy for the skin might be needed.

I generated an integrated marketing campaign including: social media, email marketing, banner ads, a landing page, and a radio ad. The goals are to increase revenue for LUSH by 20% by 2017 and to increase traffic to the website and store locations by 30%. Below you will examples of a proposed landing page, followed by social media posts and radio ad. All marketing materials focus on the featured product and main, vegan ingredient.