Korean Tapas Bar 'jagi'

  • jagi
    Branding, stationary, graphic
    Personal Project

    This is a branding project for Korean tapas bar. The patterns and colors are motivated by Korean traditional elements in palace or temples. It is translated in modern look. Jagi indicates lots of things. It is an intimate way to call someone like honey or you. Also, it's a noun ending in the end of the some words such as Dojagi (Pottery), Bojagi (Textile to wrap gifts) in Korean. The word 'jagi' sounds very cute and easy to pronounce in general. The graphic elements such as lines and round shapes are from chopsticks and small plates.