Founding Partner Shani Newbold approached me to develop a visual identity for her new venture, a team of recruiters.

I was involved from inception, contributing to naming through developing a visual language reflecting precision, care, inclusivity, growth and change – all key Cadence Partners values.

 

Working with photographers, model makers, printers and programmers, I developed a full visual identity, from logo marks through brand imagery. The result tell the story of Cadence Partners, and set them apart from their competition.