DISCOVERY CHANNEL RE-BRAND
In a time where good branding means a ubiquitous presence
in the life of your user, Discovery’s current image falls short.
Even though they are one of the biggest broadcasters
competing with the likes BBC they have a limited showcase
to sell a universal human emotion: Excitement to explore.
The Limits instead prescribe a stereotype: American, and
Repetitive.
in the life of your user, Discovery’s current image falls short.
Even though they are one of the biggest broadcasters
competing with the likes BBC they have a limited showcase
to sell a universal human emotion: Excitement to explore.
The Limits instead prescribe a stereotype: American, and
Repetitive.
SCHEDULE FILLER STORYBOARD
TICKER-TAPE STORY BOARD
Producing a variety of sting ideas based on disappearance and reappearance.
FINAL STING OUTPUT
This Design clears the slate by clearing up the visual
communication. The Logo is based off Gotham, a seamless
modern typeface perfect for screen and easily readable when
scaled down. Proven time and time again by Coca-Cola’s
success. The modernity of it is not a fashion statement but a
testament to the improvement of the new that will become
timeless and not dated with time.
communication. The Logo is based off Gotham, a seamless
modern typeface perfect for screen and easily readable when
scaled down. Proven time and time again by Coca-Cola’s
success. The modernity of it is not a fashion statement but a
testament to the improvement of the new that will become
timeless and not dated with time.
The word Discovery is edited for brevity. Besides being 4
syllables long, it also has a pleasing variance in characters
which make it the perfect ground for creating a new symbol
of such abstraction, it can only be associated with what it is
here: Discovery Channel. In other words, when seeing the
Logo, it has no previous image associations, but in reading it
one triumphantly decodes its origins in the known word
discovery and knows what it means. This is done by means
of the missing vowels replaced by appropriately sized negative
space placeholders.
syllables long, it also has a pleasing variance in characters
which make it the perfect ground for creating a new symbol
of such abstraction, it can only be associated with what it is
here: Discovery Channel. In other words, when seeing the
Logo, it has no previous image associations, but in reading it
one triumphantly decodes its origins in the known word
discovery and knows what it means. This is done by means
of the missing vowels replaced by appropriately sized negative
space placeholders.
This lack is a clear theme throughout the brand as is to
invite the viewer to find out for themselves. Discovery
doesn't just present their viewers with entertainment. It
lays foundation of curiosity for them to actively do
something. This a habit evident in viewers already
according to research, as many viewers are active outdoor
enthusiasts.
invite the viewer to find out for themselves. Discovery
doesn't just present their viewers with entertainment. It
lays foundation of curiosity for them to actively do
something. This a habit evident in viewers already
according to research, as many viewers are active outdoor
enthusiasts.
The Stings are a visible invisible interaction with footage.
The foreground moves behind an invisible object only
visible by the foreground interacting with it. The same
way the Kanizsa Triangle uses illusoy cotour to make a
shape not actually there.
The foreground moves behind an invisible object only
visible by the foreground interacting with it. The same
way the Kanizsa Triangle uses illusoy cotour to make a
shape not actually there.
Additionally a bright contrasting colour palette is used to
compliment the main blue as well as to separate elements
that need differentiation in TV broadcasting such as time,
length, age restriction, or genre.
compliment the main blue as well as to separate elements
that need differentiation in TV broadcasting such as time,
length, age restriction, or genre.
This small and simple collection of thematic tools holds
the logo in place as the main identifier of Discovery, free
of undesirable associations; and paves the way to present
the quality, excitement, and informativeness (among other
things associated with finding something new) that
discovery really is.
the logo in place as the main identifier of Discovery, free
of undesirable associations; and paves the way to present
the quality, excitement, and informativeness (among other
things associated with finding something new) that
discovery really is.
THANKS FOR LOOKING
