SHIFT Tech Summit
The SHIFT Tech Summit aims to bring together leaders and innovators for inspiring conversations about how to drive change.
I was responsible for creating and maintaining a brand around this idea of technology and innovation that could be applied to multiple different industries or areas of business within the industries of the attendees. This event's attendee list was invite only, directed at decision-makers of companies within the furniture industry. Executive level business owners/founders were invited to come learn from companies such as Google, Pinterest, Microsoft and many more.
We worked with Fathead to create custom wall decal stickers to use throughout the space, branding it for the conference and creating a rounded experience for the attendee. As the designer, I walked the space with the Fathead team, pointing out where we had the potential to create a design. Once we had nailed down where we wanted graphics, we were given samples to approve and send to production.
The workbook that was created for the event gave the attendees the schedule for the event, descriptions of each speaker and where they were from, as well as different detroit options for dinner while they were guests in our city.
There were multiple speakers who gave great insight as to how new technologies have furthered their business. Images captured from this event were posted with different news articles covering the event as well as different print publications such as RetailerNow!.
Part of the SHIFT experience was treating our guests to a private dinner at 3 different five star restaurants in the city. Being one of the event photographers, I was sent to a dining location where I captured the space as well as the guests enjoying their time networking and getting to know other leaders in the industry.
