Nosce Te Ipsum
Objectives
Part 1
To explore the realm of possibilities Etsy's new small batch manufacturing platform offers to its sellers and end-use customers through its new partnership with Macy's by identifying what product line would make the collaboration most successful for all stakeholders involved, conduct a SWOT analysis of the Etsy and Macy's partnership, and identify the end-use consumer this collaboration should target.
Part 2
• Develop a brand name and positioning statement targeted at the customer identified in part one, and explain the story behind the concept.
• Create an inspiration board, hangtag and label design, and materials story for the new line.
• Design 6 to 8 items within the product line with rendered color detailed croquis as well as flat technical sketches for each item.
A PRODUCT LINE TARGETING MILLENNIALS FOR USE IN PHYSICAL ETSY STORES THROUGH THE MACY'S PARTNERSHIP.
Inspiration Board
Product Board
Detailed Croquis Illustrations
* The ownership of the photos used in this gallery belong to the artists who shared them. They are under the protection of their own copyright, and were obtained from Pinterest and Google in October 2016.
* The Girls on the Run organization owns all rights to their logo and branding.
