Fisher Jeffries commissioned University of South Australia’s third year Design Communication students to design their 2017 Christmas cards. They wanted their brand to be incorporated in the Christmas design, the card must stand by itself and have enough room for at least ten signatures.

The card that was designed used the company’s logo with “Merry X-mas” to form a lattice panel to forgo the stereotypical Christmas imagery. This limited the colour usage so that the card can be mass produced on offset printing. The card was constructed as a triangular prism which allows it to stand. The inside of the prism used the green from the corporation’s branding.

Specifications and dimensions:
300 gsm white, matt stock
W: 27.6 cm
H: 14.8 cm