FORD ER CAMPAIGN
This is the current Ford Fleet campaign for 2010. To be honest, I'm quite proud of this campaign because I sold it while I was still an intern at JWT Detroit.
What my GCD loved most about this campaign is that it got produced without ever showing a single car. It was a big step for the client and a big step for Ford. It proved that work for their commercial fleet could be a lot more than just product shots and feature callouts.
What my GCD loved most about this campaign is that it got produced without ever showing a single car. It was a big step for the client and a big step for Ford. It proved that work for their commercial fleet could be a lot more than just product shots and feature callouts.
Safer
Higher Quality
Smarter
Greener
