Hafsah Parkar's profile

Samsonite Window Display

SAMSONITE - ESQUIRE
WINDOW DISPLAY

Samsonite was set to launch a Leather collection called Esquire, essential bags for the new age professionals.The features that distinguish it is premium craftsmanship and quality.

THE TARGET AUDIENCE


THE MOOD BOARD





THE PROPOSED DESIGN
Craftsmanship needs to be precise and detailed to highlight the quality of the leather bag. Precision compared to a watchmakers craft here becomes the inspiration to create story of the Esquire bags. Each layer was created so as to mimic the mechanism of watches where each one is dependant on the other. Each layer is mounted at a distance on a brass framework. The clock motor mechanism is to be placed in the centre of the framework where all the layers are to be mounted individually. A brass stand is to placed in the centre to display the bag.
The construction of the display 



3D Visualisation of the Concept












All credits for the project lie with Interspace Solutions
Team: 
Designers - Hafsah Parkar 
3 D Render - Anket Pagare



Samsonite Window Display
Published:

Owner

Samsonite Window Display

To create an interesting window display to boost the sales of the new product to be launched by Samsonite

Published: