SAMSONITE - ESQUIRE
WINDOW DISPLAY
Samsonite was set to launch a Leather collection called Esquire, essential bags for the new age professionals.The features that distinguish it is premium craftsmanship and quality.
THE TARGET AUDIENCE
THE MOOD BOARD
THE PROPOSED DESIGN
Craftsmanship needs to be precise and detailed to highlight the quality of the leather bag. Precision compared to a watchmakers craft here becomes the inspiration to create story of the Esquire bags. Each layer was created so as to mimic the mechanism of watches where each one is dependant on the other. Each layer is mounted at a distance on a brass framework. The clock motor mechanism is to be placed in the centre of the framework where all the layers are to be mounted individually. A brass stand is to placed in the centre to display the bag.
3D Visualisation of the Concept
All credits for the project lie with Interspace Solutions
Team:
Designers - Hafsah Parkar
3 D Render - Anket Pagare
Designers - Hafsah Parkar
3 D Render - Anket Pagare