Intro:
Plant Burger is a concept for vegan based burger restaurant. This establishment was built with only one group of people in mind. With other restaurants there is always the possible of cross contamination from gloves, cooking on the same grill, or swapping fryers. Here you do not have to worry about fries tasting like old chicken grease. Plant Burger serves whole foods made main from vegetables or what some may call it, plants. Walk into a restaurant worry free knowing there will be something on the menu for you to eat.
Overview:
The goal for the brand and the brand identity was to create a place were vegans no they are welcome while not feeding into the negative stereotypes others view the those who follow the eating lifestyle. As a result, the color palette and typography were specifically chosen to balance the feeling of light, fun, inviting, and nature. Everyone knows how the restaurant was built for but there's a little room for those wanting to try something new.
