UniLodge is a leading provider of purpose built student accommodation with more than 60 properties across Australia and New Zealand. During my employment at First Print, as part of a team I delivered the creative for customer communication campaigns and advertising.
The brief was to create safety brochures for use within the properties. Readers would be from a range of nationalities and English would not necessarily be a first language, therefore the design needed to incorporate symbolism and visual instructions as well as text.
I was responsible for whole process from initial concepts, liaising with the client through to getting the artwork ready for print / digital platforms. I worked with Roxanne Milson, a digital illustrator, for the development of the UniLodge characters, which feature heavily in these brochures and formed part of the Safety Campaign.
The brochures were required to adhere to brand guidelines, but also be visually appealing to ensure the messages were being received to the target audience.
