![#ambient #ikea #violence #women #social #unconventional #audio #cannes Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ae0fd959347907.5a9431938aa69.jpg)
In Italy 1 in 3 women has experienced domestic violence. In order to aware IKEA’s customer about this shocking truth, we created an in-store ambient media in collaboration with the non-profit organization Telefono Donna during the International Day of the Elimination of Violence against Women, the 25th of November. We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spreads the sound of the real domestic violence stories. Then customers read our message:
“Violence is closer than you think, sometimes there’s just a wall between you and it.”
![#ambient #ikea #violence #women #social #unconventional #audio #cannes Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81badd59347907.5a8ab8784decb.jpg)
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![#ambient #ikea #violence #women #social #unconventional #audio #cannes Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/39d3e159347907.5a8ab8784d9a9.jpg)
![#ambient #ikea #violence #women #social #unconventional #audio #cannes Advertising](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65bf4659347907.5b31563e076a8.jpg)
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A special thanks to DDB Milan for the opportunity and of course IKEA Italia + Telefono Donna.