Shaun O'Rourke's profile

Harlem Blue logo/corporate identity

Shaun O'Rourke
•
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
This is a case study for building a new brand from scratch.

After meeting with the client and discussing the details of the brand we decided to approach the project through the lens of Prohibition Era New York.  The brand position is as Harlem's first production Brewery since Prohibition, so I drew all inspiration from the 20s and 30s for fonts and visual devices.

The identity was two-fold; Harlem Brew House, and Harlem Blue (beer logo). 


Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem harlem brew house Harlem Blue illustrations prohibition era new york city package design
Harlem Blue logo/corporate identity
Published:
Shaun O'Rourke's profile

Owner

Shaun O'Rourke's profile
New York, NY, USA

Harlem Blue logo/corporate identity

Building a brand from scratch. Case study exploring options and showing final results.

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives