Super Totally Awesome
This project is a selfpromotional corporate identity for me as graphic designer and therefore the concept of the project revolves around the world of a graphic designer. The name "Super Totally Awesome" refers to what this world has to offer. Creatures are designed to symbolise all the aspects of graphic design like the design process, concept development, photography, illustration etc. The logo itself is designed to become a creature in itself, with arms and an eye. This eye is used througout the project as an amblem and represents the creative eye graphic designers use to see the world. The project focuses on interactivity to make the different applications seem as alive as the creatures that are illustrated on them. The promotional item is an egg with red moddeling clay to promote creativity and motivate the client top create their own creatures.