These visuals represented a radical departure for the Toyota Car Configurator, which had traditionally not been easy to use or understand for the average car buyer. There is a rejection of the "engaging, immersive, interactive" user experience, in favour of simple to use, organised, easy to understand. Very much influence by kiosk and touch screen interfaces, with the ultimate aim that it would be used in customer facing dealership scenarios with the ultimate aim of connecting the offline experience with the user's online world, therefore bridging the unfathomable gap. We called it "ToyotaOne".