There is a huge stigma behind the use of black and white in art and design. Whenever I incorporate black and white in my work, the response I receive from designers and non-designers are always in dissatisfaction. Many ask, “why just black and white?” as if the work is unfinished, or because the use of color is always necessary. These comments have led me to believe that many people are so obsessed with color, they fail to critically think about or consider the importance of black and white. I want to argue that black and white is as significant as color because it serves as a valuable component for the creation of logos and identities, functions as an effective default design tool, encourages collaboration, and acts to stimulate the senses.