Celebrity Cruises Christmas Game 2009
Online viral competition
Online viral competition
To help push sales for the forthcoming year, we were approached by Celebrity Cruises to create an online game that would not only advertise the wonders of a Celebrity Cruise but also allow players to spread the word among their friends. In return for playing the game, users were automatically entered into a prize draw to win a fantastic cruise, and had the chance of winning one of a number of daily spot prizes.
Our solution (in keeping with the brief to ensure the game had a festive feel while retaining the classy, elegant image for which Celebrity is famous) was to 'Deck the Halls'. Players would attach a bauble to their tree for every question guessed correctly, against the clock. Each question was, of course, Celebrity Cruises-based, thus helping increase knowledge of what the client's ships have to offer. In a nod to one of the onboard experiences, once all baubles were attached, players were able to customise their own glass-blown stars with which to adorn their tree, before entering their details for the draw.
Our solution (in keeping with the brief to ensure the game had a festive feel while retaining the classy, elegant image for which Celebrity is famous) was to 'Deck the Halls'. Players would attach a bauble to their tree for every question guessed correctly, against the clock. Each question was, of course, Celebrity Cruises-based, thus helping increase knowledge of what the client's ships have to offer. In a nod to one of the onboard experiences, once all baubles were attached, players were able to customise their own glass-blown stars with which to adorn their tree, before entering their details for the draw.
