Presentation of the project for the scholarship "Your future has no boundaries" for the Master in Graphic Design at
IED Milan
Project name: ReadTouchLookme
The theme of this project is the breaking of borders.
Every person has a different idea of the boundaries. In the common idea we can understand a border because we have been abroad, because we decided to be different from what society requires us, because we have made unusual choices or much else.
In the following project, how did I want to represent the breaking of borders in advertising? Through language.
Advertising has always used language to communicate with the public, first only through the use of the image, then with the use of the word.
The language in advertising can have different facets.
For the representation of the concept "your future has no boundaries", I created a triptych of posters with the same layout and same colors to be recognizable between them. The name of this project is ReadTouchLookme.
The languages that have been used are three: written, braille and images.
Why the choice of these three languages?
In the first poster - Read me - written language was used. I translated the phrase "no boundaries" in different languages of the world. Many times the language constituted a communication barrier for the understanding of the written or verbal text.
In the second poster - Touch me - I translated the phrase "touch me, if you want to have no boundaries", on the left, and also "no boundaries", on the right, in braille language. Most blind people are excluded from advertising only because they are a minority. The advertising should overcome this boundary, advertising must be accessible to everyone.
In the last poster - Look me - I created a drawing to represent the idea of no boundaries. All human beings can decipher an image regardless of the language spoken or the level of literacy. An image is understood by everyone because it is an immediate and universal language.
This project wants to emphasize how important it is to use in advertising a strategic language that allows its comprehension by overcoming the linguistic, cultural and ethnic boundaries.
Finally, in every poster, I have always written in english, the most spoken and understood, the phrase "if you want to have no boundaries" that is preceded by "read me", in the case of the poster that will be read, by "touch me", in the case of poster that will be touched, and by "look me", in the case of the poster that will be observed.
Project name: ReadTouchLookme
The theme of this project is the breaking of borders.
Every person has a different idea of the boundaries. In the common idea we can understand a border because we have been abroad, because we decided to be different from what society requires us, because we have made unusual choices or much else.
In the following project, how did I want to represent the breaking of borders in advertising? Through language.
Advertising has always used language to communicate with the public, first only through the use of the image, then with the use of the word.
The language in advertising can have different facets.
For the representation of the concept "your future has no boundaries", I created a triptych of posters with the same layout and same colors to be recognizable between them. The name of this project is ReadTouchLookme.
The languages that have been used are three: written, braille and images.
Why the choice of these three languages?
In the first poster - Read me - written language was used. I translated the phrase "no boundaries" in different languages of the world. Many times the language constituted a communication barrier for the understanding of the written or verbal text.
In the second poster - Touch me - I translated the phrase "touch me, if you want to have no boundaries", on the left, and also "no boundaries", on the right, in braille language. Most blind people are excluded from advertising only because they are a minority. The advertising should overcome this boundary, advertising must be accessible to everyone.
In the last poster - Look me - I created a drawing to represent the idea of no boundaries. All human beings can decipher an image regardless of the language spoken or the level of literacy. An image is understood by everyone because it is an immediate and universal language.
This project wants to emphasize how important it is to use in advertising a strategic language that allows its comprehension by overcoming the linguistic, cultural and ethnic boundaries.
Finally, in every poster, I have always written in english, the most spoken and understood, the phrase "if you want to have no boundaries" that is preceded by "read me", in the case of the poster that will be read, by "touch me", in the case of poster that will be touched, and by "look me", in the case of the poster that will be observed.
Presentazione del progetto per la borsa di studio "Il tuo futuro non ha confini" per il Master in Graphic Design presso IED Milano
Nome del progetto: ReadTouchLookme
Il tema di questo progetto è la rottura dei confini.
Ogni persona ha un’idea diversa dei confini. Nell’idea comune si può intendere superare un confine perché si è stati all’estero, perché si è deciso di essere diversi rispetto a quello che ci impone la società, perché abbiamo fatto scelte inconsuete o tanto altro.
Nel seguente progetto, come ho voluto rappresentare la rottura dei confini nella pubblicità? Attraverso il linguaggio.
Fin da sempre la pubblicità ha fatto uso del linguaggio per poter comunicare con il pubblico, prima solo tramite l’utilizzo dell’immagine, poi con l’uso anche della parola.
Il linguaggio in pubblicità, quindi, può avere diverse sfaccettature.
Per la rappresenzazione del concept "il tuo futuro non ha confini", ho creato un trittico di manifesti con lo stesso layout e stessi colori per poter essere riconoscibili tra loro. Il nome di tale progetto è ReadTouchLookme.
I linguaggi che sono stati usati sono tre: quello scritto, quello braille ed infine quello delle immagini.
Perché la scelta di questi tre linguaggi?
Nel primo manifesto – Read me – è stato usato il linguaggio scritto. Ho tradotto la frase nessun confine in diverse lingue del mondo. Molte volte la lingua costituiste una barriera comunicativa per la comprensione del testo scritto o verbale.
Nel secondo manifesto – Touch me – ho tradotto la frase "touch me, if you want to have no boundaries" (toccami, se non vuoi avere confini), a sinistra, ed anche "no boundaries" (nessun confine), a destra, nel linguaggio braille. La maggior parte delle persone non vedenti sono escluse dalla comunicazione pubblicitaria solo perché sono una minoranza. Ecco, la pubblicità dovrebbe superare questo confine, la pubblicità deve essere accessibile a tutti.
Nell’ultimo manifesto – Look me – ho creato un disegno per poter rappresentare l’idea di no boundaries. Tutti gli esseri umani sanno decifrare un’immagine a prescindere dalla lingua che si parla o dal livello di alfabetizzazione. Un’immagine viene compresa da tutti poiché è un linguaggio immediato e universale.
Questo progetto vuole sottolineare quanto sia importante usare nella pubblicità un linguaggio strategico che permetta la sua comprensione superando il confine linguistico, culturale, etnico.
Infine, in ogni manifesto, ho sempre scritto in lingua inglese, la più parlata e compresa, la frase "if you want to have no boundaries" che viene preceduta dal "read me", nel caso del manifesto che verrà letto, dal "touch me", nel caso del manifesto che verrà toccato, e dal "look me", nel caso del manifesto che verrà osservato.
