Intercultural Journeys Rebrand
Intercultural Journeys is a non-profit organization in Philadelphia seeking to break down barriers and encourage people to explore other cultures and identities through performance art.
When Intercultural Journeys approached me to design their rebrand, they explained their need for the logo to be more representative of the company's mission and personality since people were mistaking it for a travel agency. This "J" mark was developed out of a rough version presented to me to represent the vibrance, movement, and energy one would experience at an IJ concert. The mark was then paired with the humanist sans-serif typeface, Gill Sans, to be bold, modern, and welcoming to the IJ audience.
To compliment the black primary logo, I developed a new color scheme based on the colors typically present on stage at IJ concerts. The tertiary colors work as a visual metaphor for the interconnection that IJ seeks to create. To unveil the new color scheme, I created these four stickers by extracting the silhouettes of performers from the photos of previous seasons and placing them into the format of the primary logo. The rebrand was complete with a simple stationery package, postcard templates, and brand guidelines to help IJ maintain visual consistency with their new brand.
