Logo redesign for a construction/remodeling company in Chicago. The company's logo was outdated and needed a modern touch to appeal to their clientele. Though, the client didn't like the old logo, they wanted to keep one element similar to the old version (see images below), which is a cube formed from letter "i". The cube formed out of letters is a pretty generic design, and in the old version it also looses legibility when turned sideways (looks like the letter H). To resolve this issue and still please the client the goal was to work with only two letters and geometric forms, which are directly relative to construction. The new logo is more balanced, the cube doesn't look wobbly, instead it has a sturdy, well built frame, just like any built space should. Overall, the new logo is modern and has a professional feel to it, which is what the company was lacking.