For the concept of an online delivery service of beautifully arranged kitchen fare with a farm-fresh feel, we packed the website with photographs that had a strong sensory, almost palpable element and designed string and wrapping paper for a unique presentation upon delivery so that the only impersonal part of the experience was the convenience of being able to order online. The visual reference to spoons denotes the variety of ingredients so important to thoughtful preparation as well as referencing the literal meaning of the title pun.