Must&Must is a company born in 2017 to offer full and personalized services in purchase and management of whisky casks. Their aim was to enable companies and single customers to access the market of this new asset class.
As a new company, every element of its brand has been created from scratch. Starting with name, logo and descriptor, their identity was developed through stationery and website, building a brand with the goal to be relevant to the world of whiskey and in relation to the Must&Must positioning, as a consultant for this new valuable business.